Bachelor of Art, Media Arts and Animation

(earned in 2012)

Arizona State University
I have led the creation of large-scale publications like annual reports and journals, managing both layout and content development. I oversaw a creative team, developed social media strategies across platforms, and managed content calendars to boost engagement. I also project-managed video productions from start to finish and produced news articles for the Enterprise Technology newsroom. Collaborating with leadership, I created cohesive branding materials and worked with external vendors to ensure high-quality print production. Additionally, I crafted content for press releases, newsletters, blogs, and social media, and produced video content to increase digital engagement.

I supervised multimedia projects for ASU Online marketing and instructional design, using visual storytelling to convey mission and values. I drafted inclusive annual reports, ensured consistency across presentations, and collaborated with subject matter experts to create engaging content and scripts for instructional and promotional videos. Working with instructional designers, I enhanced ASU Online courses with graphics, animations, and interactive elements in Canvas, improving student engagement. I also led student graphic designers in producing high-quality work for large-scale department projects, all while focusing on effective storytelling to help students better interpret information.

As a Freelance Graphic Designer, I collaborate closely with subject matter experts to create state-of-the-art infographics and graphics for textbooks, ensuring their input is valued. With sharp attention to detail and strong project management skills, I conceptualize and launch online courses while fostering a positive team culture. I maintain high accuracy when transcribing text into visually appealing course infographics, working with charts, graphs, and custom art. I adapt quickly to changing priorities and deadlines in fast-paced environments, and strengthen business retention by building strong client relationships through open communication.

As a Freelance Video Editor, I established operational structures for a video editing business, delivering customized services to enhance client brand development and satisfaction. I created student-focused marketing campaigns and collaborated with teams to design video courses for remote learning, expanding educational access. By editing courses based on stakeholder feedback, I ensured successful launches and enhanced promotional videos using creative stock footage, interview segments, and animations. I also maintained brand consistency and optimized content for social media to boost engagement.