Alisha Mendez

Content creation · Branding · Events · Phoenix, AZ

Content that connects. Stories that stick.

I'm Alisha Mendez, a content creator in Phoenix. I make podcasts, social, video, events, and editorial stories, from the first idea to the final post.

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A speaker at the podium on the Agentic AI and the Student Experience main stage, with the event title on the backdrop, glowing neon arcs, and a curved gold set piece in front
Event Branding · Content

Agentic AI and the Student Experience

The visual identity and event creative for ASU's second annual summit on the student experience, from the stage and LED screens to email, social, and event video.

  • 800+attendees
  • 34sessions
  • 10keynotes
  • 8workshops
Client
Arizona State University
Event
October 20–22, 2026 · Phoenix
Role
Event Creative, Content Creation, Video Production
Year
2026
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The brief

Create the visual identity for ASU's agentic AI summit and carry it through the whole event, so attendees saw one consistent look from the first email to the main stage.

What I delivered

  • Stage design and set pieces for the main stage
  • LED marketing panel videos for the event, cut from real footage and animated
  • Informational posters throughout the venue
  • Email campaigns to promote the event and inform attendees
  • Social media content before and during the conference
  • Speaker videos: recorded 21+ speakers and keynotes at the on-site Creative Corner
  • Create Hub, a live web app I built with Claude where attendees and speakers make shareable summit graphics

Stage and set pieces

The main stage before doors open: black backdrop with neon arcs and the event title, gold and red arch set pieces, and a podium
Main stage with arch set pieces
Entry wall reading Technology shifts, humanity leads. Meeting the moment of agentic AI, with student photos and a sponsor screen
Entry wall: “Technology shifts, humanity leads.”
A three-person panel in lounge chairs on the main stage in front of the event title and ASU logo
Panel on the main stage
Lev Gonick grinning while holding up The AI Journey Volume 5 in front of the entry wall
Lev Gonick with The AI Journey Vol. 5

Official event photography (main stage speaker, panel, and lobby) by Tabbs Moiser, Enterprise Technology

Social video series

I recorded 21+ speakers and keynotes at the on-site Creative Corner and edited them into social videos. Here are three.

Chris Howard Executive VP and COO, ASU
Lev Gonick Chief Information Officer, ASU
Paula Starr Chief Information Officer, Cherokee Nation

Speaker portraits

Portraits taken at the conference, finished with on-brand name titles.

Portrait of Michael Crow, Arizona State University, smiling against a gold backdrop Portrait of Sethuraman Panchanathan, Arizona State University, against a gold backdrop Portrait of Paula Starr, Cherokee Nation, holding her 2026 Impact Award against a gold backdrop Portrait of Grace Kossia, Arizona State University, arms crossed against a gold backdrop Portrait of Arohi Desai, Instructure, arms crossed against a gold backdrop

See the event recap on LinkedIn ↗

Create Hub app

A live web app I built with Claude. Attendees and speakers upload a headshot, frame it, add their name and title, and download an on-brand summit graphic to share on LinkedIn and Instagram before the event.

The Create Hub home page: Tell everyone you'll be there, with a Get started button and five steps for building a summit graphic

Visit etcreatehub.com ↗

LED marketing panel

A set of tall marketing videos for the LED panel displayed at the event, promoting ASU's AI tools, the event app, and the daily agenda. I started from real footage and used Claude to speed up the animation and editing.

Five of the LED panel videos, shown side by side
An ASU student in a maroon Arizona State tee smiles while stretching a tape measure between her hands, lit gold against studio lights, from the Volume 5 cover shoot
Editorial · Photo Concepts

The AI Journey

ASU's magazine spotlighting the students and leaders behind its work in AI. I worked on Volumes 4 and 5, from the shoot concepts to the final edit.

Client
Arizona State University
Role
Concept, Mockups, Photo Editing, Layout
Year
2026
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The brief

Turn a series of individual portraits into one editorial story. The challenge was uniting separate portraits into a single visual story while keeping each subject's individuality and energy intact.

Read the issues

Cover of The AI Journey Volume 4 Volume 4 on Issuu ↗ Cover of The AI Journey Volume 5 Volume 5 on Issuu ↗

Volume 5 cover shoot

The cover subject crouches on a wooden box, stretching a tape measure between her hands in front of glowing globe lights The cover subject leans on a dress form beside a sewing kit on a stool, surrounded by globe lights High-angle portrait of the cover subject with arms crossed next to a dress form and five globe lights Close-up of hands measuring a dress form with a tape measure Close-up of hands threading a bobbin over an open sewing kit
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AI Innovators social series

Social posts announcing each ASU AI Innovator featured in the magazine.

Social post: Anitah Murungi, Thunderbird School of Global Management, recognized as an ASU AI innovator Social post: Christina Leonard and Julia Wallace, Walter Cronkite School of Journalism and Mass Communication, recognized as ASU AI innovators Social post: Gil Speyer, Research Technology Office, recognized as an ASU AI innovator Social post: Janel White-Taylor, Mary Lou Fulton College for Teaching and Learning Innovation, recognized as an ASU AI innovator Social post: Jordan Coulston, John Shufeldt School of Medicine and Medical Engineering, recognized as an ASU AI innovator Social post: Kevin Monsen, Ira A. Fulton Schools of Engineering, recognized as an ASU AI innovator Social post: Kyle Jensen, The College of Liberal Arts and Sciences, recognized as an ASU AI innovator Social post: Mariam Serghat and Abraham Lozano Serna, Ira A. Fulton Schools of Engineering, recognized as ASU AI innovators Social post: Ohad Kadan, W. P. Carey School of Business, recognized as an ASU AI innovator
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Concept and editing by Alisha Mendez. Photography by Tabbs Moiser, Enterprise Technology.

Slay and Pray promo: a laughing woman in orange sunglasses with text bubbles reading want to start a podcast, no, and Okay, great! Let's do it, beside the Slay and Pray script logo
Podcast · Content Creation

Slay & Pray Podcast

A podcast I co-host, plus the look and content system behind it, built on empowerment, humor, and a little bit of chaos.

Client
Personal project
Role
Co-host, Content Creator, Designer
Year
2026
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The brief

The show started with template-driven graphics that worked but had no visual language holding them together. The goal was to raise the brand without losing its personality: funny, colorful, and exciting, carried by bold color, expressive type, and stylized photography.

The outcome

A flexible logo suite, a punchy palette, and confident typography that now run across cover art, episode thumbnails, social, and promo.

Brand and visual identity

Slay and Pray brand board: script logo on a blue-to-lilac gradient, episode thumbnails, a palette of purple, pink, sky blue and navy, a coral wave pattern, and the brand on Instagram and YouTube
Logo, palette, pattern, and episode thumbnails
Four phones on a pink background showing Slay and Pray with Alisha and Corinna on Spotify: cover art, episode list, and video episodes
The show on Spotify, with cover art and episode thumbnails

Branding photoshoots

Branding photoshoots gave the show its own library of on-brand photos, which became the episode thumbnails, cover art, and social posts.

The hosts laughing together, one in orange sunglasses and a tan leather jacket, in a room with green curtains and a piano The hosts holding a pink heart-shaped birthday cake with a number one candle and disco ball toppers The hosts sitting on the floor of a sunlit studio with brick walls, leaning into each other Episode thumbnail: Podcast Soulmates, the hosts reaching toward the camera in front of a flower wall Episode thumbnail: Happy Birthday Slay Sisters, the hosts with a pink birthday cake Episode thumbnail: Friend of the Pod, Emma Brodie, with her novel Into the Blue
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Four street posters on a painted brick wall: Taco Taco Taco, Beef Rib Fridays, The Beast, and Queso Queso Queso, each showing someone biting into the food, with a passerby blurred in front
Brand Content · Local Marketing

Dad's Ribs + Mom's Tacos

Branding, food content, and local marketing for a Phoenix taco and rib shop built on two family recipes.

Client
Dad's Ribs + Mom's Tacos
Role
Content Strategy, Photography, Video, Design, Social, Advertising
Year
2026
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The brief

The family-owned shop sits on an industrial stretch of Phoenix, away from foot traffic, and people didn't know it was there. The goal was to reposition it as a destination lunch spot through branding, content, and local marketing.

The approach

Community sat at the center. Every touchpoint, from the brand pattern and menu to street-level posters, was built to say this is your neighborhood spot, at prices that keep it accessible to the people who live and work nearby.

Dad's Ribs and Mom's Tacos brand collage: green logo, food photography of tacos and ribs, and the printed menu
Brand and product

Branding

Primary logo: Dad's Ribs + Mom's Tacos in gold with red shadow and EST. 2021, on a green taco pattern Logo variations in red on white, red on gold, and white on green, with the Num 6:24-26 tagline DRMT secondary mark in white on a hand-painted red flame, on a green taco pattern Distressed white wordmark on green and olive taco-pattern backgrounds Two menu designs in green and teal with tacos, BBQ, and extras sections and Mom's Fav and Dad's Fav badges
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About

Alisha Mendez smiling with her head tilted, leaning toward a podcast microphone, in a white top with red embroidered flowers

I make content people want to watch, read, and share.

I've created content for a university, a healthcare education company, a family restaurant, and my own podcast. I handle the whole job: the idea, the shoot, the edit, and the post. I bring in new tools when they make the work better.

  • 15years of experience
  • PHXbased in Phoenix, AZ
  • Content Creation
  • AI Strategy
  • Video & Podcast Production
  • Social Media
  • Photography
  • Storytelling
  • Campaign Strategy
  • Adobe Creative Suite
  • Figma

Let's make something together.

Hiring for a content role? Email me and I'll get back to you soon.

LinkedIn ↗